As Executive Director, I firmly believe that as long as I have the two pillars of a monthly event and monthly newsletter of consistently high quality, the club will continue to grow. That’s how much importance I place on the… Read More ›
Marketing
Marketing Giveaway 17: Find The Curved Line
Here’s one that follows in the footsteps of the previous post. Magicians seek to study how the human brain works – using its limitations to amaze and entertain us. One of those limitations is the brain’s inability to focus on… Read More ›
Marketing Giveaway 16: The Hypnotic Spots
Magicians seek to study how the human brain works – using its limitations to amaze and entertain us. One of those limitations is the brain’s inability to focus on more than one focal point at a time. Magicians use that… Read More ›
Marketing: School Band Fund Raising Show
In the spirit of full disclosure, our club has not tried this. When the planets align, I believe it could be an effective fund raising idea for both a local school band and a local magic club. The son of… Read More ›
Marketing Giveaway 15: The Mystic Pillars
From David Berglas comes a graphic very useable in a promotion piece. Put your index finger across the base. How many pillars do you see. Now slide your finger slowly up the pillars and watch another one mysteriously appear in… Read More ›
Marketing: Sponsorships
After a short period of time, a club leader has a sense for those members who have disposable income and those who don’t. Once that determination is made understanding the magic passions of the person(s) with disposable income, prepares you… Read More ›
Marketing: Magic For The Visually Impaired
Looking for a way to bring the joy of magic into the lives of visually impaired persons while very possibly getting your club mentioned in your local newspaper or on a local television station? No doubt there’s an organization in… Read More ›
Meeting Activity/Marketing: The Book Of Multiple Uses
What is this ebook? It started out as a 100 page book – describing a money-making school show idea where families would gather for a magic show with a twist. Every trick (plus more) in the show were available for… Read More ›
Marketing: “Events” vs. “Meetings”
When I say the word “meeting,” what comes to your mind? A high energy interactive time? Probably not. Rather than seeking to overcome the stereotype of a “meeting” we just call our meetings “events” and create a poster for each… Read More ›
Marketing: Hospital Video Program
Click HERE to read more about how our club’s hospital video based program went national as a response to the limiting of in-person performances by the hospitals in our area. Once again necessity continues to be the mother of invention.