Research indicates that the average emotion lasts only ninety seconds UNLESS coupled with a story. Like oxygen to a fire a story coupled to an emotion can keep that emotion burning for hours, days, or even decades. Deprive your emotions… Read More ›
Uncategorized
Governance: The Role Of Culture White Paper
Now in a form that you can download and print to aid in discussing with others, here’s a short article focused on the importance of clearly defining the current culture of a magic club as well as what changes to… Read More ›
Governance: Giving Impactful Credit White Paper
From experience we know that positive reinforcement does much to change behaviors in club members. However, we also know that merely stating empty phrases like “good job” or “nice work” seldom carry the impact we might wish. Now in a… Read More ›
Marketing Giveaway 15: The Mystic Pillars
From David Berglas comes a graphic very useable in a promotion piece. Put your index finger across the base. How many pillars do you see. Now slide your finger slowly up the pillars and watch another one mysteriously appear in… Read More ›
Governance: One Magic Club’s Approach To Managing A Meeting
This twenty-minute video shares a dozen strategies some of which might help make your magic meetings more engaging. Click HERE to watch the video.
Marketing: Sponsorships
After a short period of time, a club leader has a sense for those members who have disposable income and those who don’t. Once that determination is made understanding the magic passions of the person(s) with disposable income, prepares you… Read More ›
Marketing: Magic For The Visually Impaired
Looking for a way to bring the joy of magic into the lives of visually impaired persons while very possibly getting your club mentioned in your local newspaper or on a local television station? No doubt there’s an organization in… Read More ›
Governance: Identity vs. Role White Paper
Now in a form that you can download and print to aid in discussing with others, here’s a short article focused on the crucial need to separate your self worth from your performance and how to give feedback to your… Read More ›
Governance: A Club’s Comfort Zone
From time to time any magician knows the uncomfortable feeling we call “stage fright.” Only recently have I linked those most uncomfortable feelings to the feelings I get every time I try something new outside my “comfort zone.” Click on… Read More ›
Governance: Stress Management White Paper
Now in a form that you can download and print to aid in discussing with others, here’s a short article focused on the origins of magic club leadership stress with proven strategies for how to manage it. You may download… Read More ›
Magic Club Leadership Resources 