Having reviewed the results of our membership survey (see previous post), our club board is ready in September to set the projects and initiatives for the next year. Those goals are released to the membership prior to our 15×15 annual… Read More ›
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Governance: An Online Club Survey
Every two years we use Google Docs to facilitate the soliciting of feedback from our members. Here’s the link to a copy of our 2022 one HERE. As you’ll see, the survey will be updated in 2024 before it’s presented… Read More ›
Marketing: Posters and Graphic Artists
I’ve been asked who does the graphics for our club’s monthly event posters. For the past four years on a monthly basis we’ve used Alina on Fiverr and have consistently found her to be responsive to our requests, willing to… Read More ›
Governance/Marketing: Your Club’s Mission Statement
Why does your club exist? Do your members and leaders know? Do you have it written down succinctly? In the previous post, I addressed the importance of defining a club’s brand with adjectives that members feel when they think about… Read More ›
Governance/Marketing: Your Club’s Brand
When I read you the names of the above brands, you get a feeling with each one. If it’s a positive feeling, that company has spent hundreds of millions of dollars to intentionally and purposefully produce that feeling and sustain… Read More ›
Meeting Activity: Facebook Polling
In one of our recent Monday Night Magic monthly events, we had a little friendly team competition between four table teams – each presenting a short magic routine with items found in a common restaurant place setting. The winner would… Read More ›
Marketing: Customized Smartphone App
Here’s a magic app we had customized for our members to perform and for those to whom they perform it to even amaze themselves after the initial performance – showing it to their friends on their own phone. From a… Read More ›
Meeting Theme: Featured Performers
Sometimes we build our monthly events featuring one of our more seasoned members. When we do this, we ask the performer to bring his/her “A” material for a twenty minute performance and also to bring enough supplies to teach the… Read More ›
Meeting Theme/Marketing Idea: Close-Up In The Corners
As you’ll see, this post has been filed in the blog’s main menu under both Meeting Ideas and Marketing, because this meeting has been structured to encourage members to invite family and friends for some pizza, soft drinks, and what… Read More ›
Marketing: Giveaways 1-4
We have a member of our local club who extensively performs strolling magic in restaurants. We’ve created four giveaways where the club shares the cost of having a strolling performer’s ad on one side of the giveaway and the club’s… Read More ›
Magic Club Leadership Resources 