Why does your club exist? Do your members and leaders know? Do you have it written down succinctly? In the previous post, I addressed the importance of defining a club’s brand with adjectives that members feel when they think about… Read More ›
Marketing
Governance/Marketing: Your Club’s Brand
When I read you the names of the above brands, you get a feeling with each one. If it’s a positive feeling, that company has spent hundreds of millions of dollars to intentionally and purposefully produce that feeling and sustain… Read More ›
Marketing: Magic In The Hospitals
When our local club tried to bring our magic into the Omaha hospitals, we found that the times that they would allow us to come in (i.e. only during the day and never on weekends) immediately eliminated most of our… Read More ›
Marketing: Customized Smartphone App
Here’s a magic app we had customized for our members to perform and for those to whom they perform it to even amaze themselves after the initial performance – showing it to their friends on their own phone. From a… Read More ›
Marketing: Magic In The Libraries
MAGIC IN THE LIBRARIES is what we call this marketing initiative in which the club purchases used hardbound Mark Wilson’s Course In Magic books (for never over $10 including postage on eBay mostly) and any of our members can reach… Read More ›
Meeting Theme/Marketing Idea: Close-Up In The Corners
As you’ll see, this post has been filed in the blog’s main menu under both Meeting Ideas and Marketing, because this meeting has been structured to encourage members to invite family and friends for some pizza, soft drinks, and what… Read More ›
Magic Club Leadership Resources 