Author Archives

Internal Leadership and Development Consultant at Tenaska and Executive Director Of The Omaha Magical Society.

• Meeting Activity: Writing Deceptively Honest Radio Commercials

  By Dave Arch on October 28, 2024

  

  If you’ve been involved in magic for more than thirty days, you know that there is an entire skill set in being able to insightfully read and decipher with savviness an ad for a new magic trick: • What in… Read More ›

• Governance: Building A Magic Club (Video)

  By Dave Arch on October 25, 2024

  

  Here’s a twenty-five minute video exploring ten strategies our club discovered in trying to grow our club over the past five-years. https://vimeo.com/898627945/db437e03da

• Emotional Composure

  By Dave Arch on October 23, 2024

  

  Research indicates that the average emotion lasts only ninety seconds UNLESS coupled with a story. Like oxygen to a fire a story coupled to an emotion can keep that emotion burning for hours, days, or even decades. Deprive your emotions… Read More ›

• Governance: The Role Of Culture White Paper

  By Dave Arch on October 21, 2024

  

  Now in a form that you can download and print to aid in discussing with others, here’s a short article focused on the importance of clearly defining the current culture of a magic club as well as what changes to… Read More ›

• Governance: Giving Impactful Credit White Paper

  By Dave Arch on October 19, 2024

  

  From experience we know that positive reinforcement does much to change behaviors in club members. However, we also know that merely stating empty phrases like “good job” or “nice work” seldom carry the impact we might wish. Now in a… Read More ›

• Marketing Giveaway 15: The Mystic Pillars

  By Dave Arch on October 18, 2024

  

  From David Berglas comes a graphic very useable in a promotion piece. Put your index finger across the base. How many pillars do you see. Now slide your finger slowly up the pillars and watch another one mysteriously appear in… Read More ›

• Governance: One Magic Club’s Approach To Managing A Meeting

  By Dave Arch on October 16, 2024

  

  This twenty-minute video shares a dozen strategies some of which might help make your magic meetings more engaging. Click HERE to watch the video.

• Marketing: Sponsorships

  By Dave Arch on October 14, 2024

  

  After a short period of time, a club leader has a sense for those members who have disposable income and those who don’t. Once that determination is made understanding the magic passions of the person(s) with disposable income, prepares you… Read More ›

• Marketing: Magic For The Visually Impaired

  By Dave Arch on October 11, 2024

  

  Looking for a way to bring the joy of magic into the lives of visually impaired persons while very possibly getting your club mentioned in your local newspaper or on a local television station? No doubt there’s an organization in… Read More ›

• Governance: Identity vs. Role White Paper

  By Dave Arch on October 9, 2024

  

  Now in a form that you can download and print to aid in discussing with others, here’s a short article focused on the crucial need to separate your self worth from your performance and how to give feedback to your… Read More ›