Graphic Leadership: WII-FM

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Hopefully the graphical nature of this poster will send its message deep into your long-term memory.

Whether you’re addressing one person or one thousand, each person is metaphorically wearing a headset – listening to one radio station WII-FM. The letters stand for What’s in it for me? As long as a leader is broadcasting all s/he has to say on that station from that perspective, s/he as the attention of his/her followers.

Change from broadcasting on that station to another one, and you have no guarantees.



Categories: Influence, Sociability

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