Those who study the art of negotiation tell us repeatedly that lack of conviction is the number one mistake negotiators make particularly when it is about the price they’re asking for their product or service.

A strong negotiator knows the answer to this poster’s question “What will it cost them not to have you in their lives?” Then the conviction around this answer is placed in contrast to the price s/he is asking. Until the answer to this poster’s question has become a conviction in the mind of the leader, s/he will find it difficult to plant his/her feet in any negotiation.

See the Negotiation Template poster for more on this subject.

Categories: Negotiating

Tags: negotiating