Have you ever heard a DJ on the radio and then were shocked when you saw him/her in person?

“They sure don’t look like their voice,” you maybe said.The radio can tolerate great incongruency between a person’s appearance and their voice. Television, live presentations, and career brands can not.

I once saw a magician who came on stage and performed a very sophisticated silent magic act — producing doves, cards and coins to the strains of classical music. He wore a black tuxedo and really looked the part of the magician. Following his silent act of manipulation, he reached into his pockets, began to talk — making balloon animals for children in the audience. I felt the audience squirm as he began this section. I believe that due to the difference between his sophisticated manipulations and his down home balloon work with the children, the audience felt that one of these two vastly different performing personae must be false. Once that thought enters an audience’s mind, it always begins to affect an audience’s security and trust in the performer.As a result, the group doesn’t let go and enjoy the performance as much as they would if they trusted him more. I believe that for the sake of this important issue of unity, that magician should not try and combine the two performance styles of sophistication and children’s entertainer. Possibly he could have different shows featuring each of the performance styles or by rethinking his character development, he could develop a performing character broad enough in personality to embrace both styles of performance.If we are to obtain and maintain the trust of our followers, these are six arenas in which we must present ourselves (our brand) with unity: